Since 1952

The Cantina Produttori di Valdobbiadene – VAL D’OCA is located in a beautiful setting amid rolling hills between Asolo and Conegliano at the foot of the Treviso pre-Alps. Established in 1952, the consortium currently groups together 576 growers and 714 hectares of vineyards – a major wine-making concern at both local and national level.

 

 

The Vineyard The Prosecco production area is located in the North-eastern area of Italy, between Veneto and Friuli, one of the most beautiful areas of the Italian peninsula. The Unesco site includes the hilly belt of the province of Treviso, which extends eastward from the municipality of Valdobbiadene to the Mmunicipality of Vittorio Veneto, or a substantial portion of the Valdobbiadene Conegliano Prosecco Superiore DOCG vineyard landscape, comprising 15 municipalities for a total of almost 19 thousand hectares.

Insight For many years, the Cantina Produttori di Valdobbiadene – VAL D’OCA has been pursuing the goal of producing quality wines with the aim of promoting the produce of its members, fostering awareness of the investments made in terms of money and human effort, and communicating its upgrade programme in order to ensure that consumers fully realise that all production stages, from grape growing to bottling of wine are performed with care and skill. For this reason, besides obtaining ISO 9000 certification in February 2002, initiatives have been undertaken in order to improve wine production with: • satellite mapping of members’ vineyards, • technical and advisory backing provided by trained agronomists, • training and update courses for growers, • selections of crus from areas with a vocation for the production of fine grapes, • implementation of the BIO project for reconverting 5 hectares of vineyard, from traditional farming to organic farming.

Alongside the strong commitment made in the early part of the production line, Cantina Produttori di Valdobbiadene -VAL D’OCA has implemented a technological update programme aimed at maintaining the quality of the harvest. This involves investments in the vinification, foam forming and laboratory control sectors. Currently, Val D’Oca wines are exported to 33 countries worldwine under the brands VAL D’OCA, CA’VAL and MINU’. This accounts for approximately 25% of company’s total sales volumes.

 

Sustainability

The quality of the raw material (165,000 potential quintals of grapes harvested by the members and transformed every year, of which 90% is represented by Glera, the grape suitable for the production of Prosecco Superiore DOCG and Prosecco DOC) depends on the excellence of the wine. Since its foundation, the Group has supported economic growth by guaranteeing adequate remuneration for winegrowing members and creating local employment, which also provides for rewarding for the certified organic and historic DOCG types (the latter ampelographic base with Perera, Bianchetta and Verdiso vines in addition to the classic Glera), encourage members to guarantee high quality raw materials and to implement the best agricultural practices available.